June 17, 2016

Digital Strategy Example: Travel Insurance Industry

Example of using value elements and target groups to build a successful digital strategy in the travel insurance industry.

The travel- and insurance industry are both experiencing big shifts in consumer behavior and market structure. Companies selling travel insurance are affected by changes in both industries. Key trends in the travel industry include the demand for adventure travel and travel to remote and untouched locations, as well as fewer barriers to reach these destinations1. Millennial consumers are used to booking flights and hotels online, thus skipping traditional travel agencies. On the insurance side, more – especially standardized – contracts are sold online or via price comparison portals. Once again younger generations are driving this trend and teaching their parents. How can executives develop better insurance marketing strategies to take advantage of these new trends? / continue reading

June 3, 2016

6 Sources of Strength for your Digital Strategy

Six practical ideas any business can use in their digital strategy to improve quality, performance and sales. Think like a software company, use a client-server model, leverage data and artificial intelligence, explore networks and discover new sales channels.

What is your company’s current digital strategy? Is it “good” or “bad” strategy? The sad truth is that many businesses have a “bad” strategy or no strategy at all. They mistake goals set by ivory-castle managers with strategy. They write down “fluffy” ideas, like holistic or synergy instead of building a coherent framework of actionable policies.

For digital strategy the picture is even bleaker. The current generation of managers often has a poor understanding of digital processes. They delegate to CTOs, who soon become frustrated by unrealistic expectations. IT projects run into huge delays or don’t perform as expected. This is the sad truth and the reason why the potential for digital transformation is not nearly exhausted. / continue reading

May 30, 2016

Case Study: Digital Asset Management for Real Estate Agency

This case study teaches you how to inventory your digital assets and use your business objectives to identify the most critical points for improvement.

Modern businesses are excelling at managing most aspects of their operations. There is inventory management, asset management and receivables management. To name just a few. One area receiving less attention is the management of digital assets. This is surprising given the potential for cost savings and performance improvements well-aligned digital assets can provide. / continue reading

May 30, 2016

Forecast digital disruption using value chain models

Use value chains to model industries and predict possible digital disruptions before they actually happen.

In the face of ongoing digitization, many established businesses find themselves challenged by old or new participants. New apps and platforms can make established intermediaries obsolete, digital delivery can replace traditional logistics- and retail networks. This trend is of similar scope as the wave of globalization the world experienced in the previous century. Many raw material- and manufacturing functions were moved abroad. This mostly concerned the lower end of the supply chain. With digitization it’s different. Changes and disruptions can occur at any location in the supply chain. / continue reading

May 12, 2016

Launching a new Consultancy focused on Digital Strategy

Our new site is online and we will regularly post articles and white papers around the digital strategy tools use.

Peakford was recently spun off iViveLabs, a globally distributed software development agency. We discovered that many clients were also looking for strategy consulting, when buying web applications. This is our attempt to make these services easily accessible for small- and medium sized businesses.